[New post] Thanks, TikTok, For Introducing These Musicians
thecinnamonibon posted: " The music industry has reached a level of stagnancy and saturation. I freely say this from purely the perspective of a consumer with huge amount of schadenfreude. It seems that the situation in mainstream music has become so dire that Billboard reports t" UNCULTURED
The music industry has reached a level of stagnancy and saturation. I freely say this from purely the perspective of a consumer with huge amount of schadenfreude. It seems that the situation in mainstream music has become so dire that Billboard reports that industry executives are getting depressed that it is getting difficult to find a fresh batch of breakthrough artists these days.
Well, I can really care less about an industry that turns musicians into mere assets (hell, look at Taylor Swift's fiasco with her former label and look what it made her do ehem).
Anyway, the world keeps on spinning and music continues to exist with or without the help of corporations. In the age of social media, various platforms offer musicians an avenue to showcase their artistry. TikTok is one such place.
Over the years, TikTok has proven to be a powerful marketing platform for creatives. So powerful that even corporate giants use the app to make their product go viral. The app's algorithm presents posts based on a user's interests that is why people who go on TikTok (musicians, included) who wants to gain followers and clout will try to play around the algorithm to, hopefully, reach their desired crowd.
This is how I got acquainted with these fantastic bands (or should I say TikTok musicians?). I thank my algorithm immensely for getting these cool people on my For You Page.
Enough of the hanash. Here goes:
Ergo, Bria
If Kittie has a Gen Z daughter, it is going to be Ergo, Bria. Bria McCollum is a multi-talented musician from Atlanta, Georgia and she rocks -- in more ways than one. Her experience as a songwriter, producer, and session musician greatly helps in putting together tracks with genres that are familiar but presenting it with a sprinkle of societal consciousness. The hardcore vocals and energetic, distortion-heavy music brings a much-needed catharsis from all this stressful events as we live in the tipping point of history.
I always pride myself as someone who loves indigenous music. I also love it when artists find a way to bridge traditional music with modern genres. This is practically why I follow Otyken on TikTok.
Otyken is an indigenous music group from Siberia formed in 2015 and captured the hearts of music lovers since 2018. Yes, it is a shame that I am getting into their music just now.
Blues gave birth to a lot of musical genres. I feel that blues, as a genre, is so old that the image you'll have in your head when thinking about it is an old man from the 1800s carrying a guitar. I guess that's only fair. However, blues is not dead. Just like all genres, it persists.
Ghost Hounds prove that blues is still alive and kicking in this tumultuous decade. This Pittsburgh band was established in 2019 and has been receiving praises left and right.
Sometimes, we find ourselves looking for a touch of nostalgia when listening to music. However, there is that phenomenon that you will want something new as well. So, it gets to a point that you want the old -timey vibe but you don't want to listen to old songs. If that makes sense.
Red and the Rebels solve that problem for me. The Austin-based band has summoned the energy and creative vibe of musicians of yore and discuss topics such as queer love and anxiety -- a perfect meeting of the past and present, if you ask me.
Now this band is a bit special to me because they reached out on TikTok. It could have been one of those moments where the band's social media manager follows random people in hopes that these "chosen ones" will check out their music in return.
I firmly believe that if hard rock and pop rock makes a mainstream resurgence, Thru It All will be among the bands at the forefront. Not only do they create music under the pop-punk genre but they also fuse hip-hop with hardcore. Safe to say I am excited as to what they are going to serve in the future.
Speaking of pop-punk making a resurgence, Magnolia Park should also be a part of the conversation. This Florida-based band brings the answer to the question: "What if the scene kids grow up?"
Anyone who grew up with Simple Plan, Good Charlotte, and A Day to Remember will also love this band.
These guys are very youthful and they handle their TikTok content well. They're fun. Their fun and youthful personalities translate to their music as well which, surprisingly, provided a uniform, warm vibe. The Croydon-based band is whimsy and silly but can easily tackle more serious matters. I guess that's very Gen Z of Bears in Trees.
TikTok's algorithm brought me to Unwell after spending some time watching Subway employees do their routine. Before making it as musicians, the members tend to joke about quitting their minimum wage jobs at McDonald's and focus on making music. I think that was hilarious and noble.
People who like A Day to Remember and/or Alesana will surely love this band.
TikTok is home to a lot of artists of any medium and I think it's great that there are people who achieve their dreams by being on the platform. Since the mainstream music industry has become saturated with mediocrity, it's only reasonable to find for new artists in any given social media network.
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